OUR STORY
Our Story: From Building Dreams to Crafting Adventures
Our journey began right here in Arusha, Tanzania, in 2012, not with safari vehicles, but with blueprints and building materials. Soke Safari was first established as a family business rooted in the construction sector, where we specialized in everything from lodge and road construction to brick sales. We spent years contributing to the infrastructure that supports tourism in this incredible country, laying the foundations for growth, literally.
Our name, Soke Safari, and even our logotypes, are deeply inspired by the unique language and breathtaking natural wonders of Tanzania. The word “Safari,” meaning “Journey” in Swahili, perfectly encapsulates our mission: to take travelers on extraordinary adventures and ensure they return home with unforgettable experiences. We believe every journey with us is more than just a trip—it’s a profound connection to the heart of Tanzania.
While we built lodges and roads, our family’s passion for the stunning landscapes, diverse wildlife, and vibrant cultures of Tanzania grew even stronger. We saw firsthand the magic that drew people from across the globe, and in 2021, we made a pivotal decision. We decided to expand our horizons, taking our dedication to quality and our deep understanding of the region into the tourism industry.
This wasn’t just a business expansion; it was a natural evolution driven by a genuine desire to share the wonders of our homeland. We transitioned from building the places where memories are made to crafting the very experiences themselves. We brought our family values of integrity, hard work, and personalized service directly into every safari and trek we organized.
Since then, we’ve poured our hearts into building a reputable brand known for its high-quality services and distinctive personal touch. We’ve meticulously designed promotional packages that offer exceptional value, ensuring that both local and international travelers can discover the unparalleled beauty of Tanzania. Every member of our team, from our expert guides to our dedicated support staff, shares this commitment to making your adventure truly special.
At Soke Safari, we’re not just tour operators; we’re storytellers and dream-weavers, eager to share the magic of Tanzania with you. Come, journey with us, and let’s create your unforgettable story together.